Design Is About More Than Just Looking Good

Therapy Marketing Solutions

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Nội dung được cung cấp bởi Heather Jensen. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Heather Jensen hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

cách đây 15 ngày trước39:50

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39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

cách đây 2 năm trước 13:54

MP3•Trang chủ episode

Most businesses focus on design when it comes to their marketing. It is probably the thing most businesses think they need first. Because if the design is right, it will make their business look professional and legitimate. But design does so much more than make your business look good.

This is a deeper dive into design as we continue to discuss the three things high-converting websites need that we briefly discussed in Episode #3: Three Steps to create a high converting website

38 tập

#Business #Marketing #Heather Jensen

Design Is About More Than Just Looking Good

Therapy Marketing Solutions

published cách đây 2 năm trước

Chia sẻ

MP3•Trang chủ episode

This is a deeper dive into design as we continue to discuss the three things high-converting websites need that we briefly discussed in Episode #3: Three Steps to create a high converting website

38 tập

#Business #Marketing #Heather Jensen

Tất cả các tập

1
The 5 Biggest or Most Common Copywriting Mistakes 27:42

cách đây 1 year trước27:42

27:42

Are you pouring your heart and soul into your website copy, but crickets are your only response? Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions. This week on the podcast, we're diving deep into the top 5 copywriting blunders that sabotage even the most well-intentioned marketing efforts. Learn how to identify these mistakes and fix them fast, so you can craft copy that connects, converts, and has your clients saying "yes" in no time. Get Clients to Take Action with Call to Actions: https://open.spotify.com/episode/7bDTwIqGRywORtbmHNAijw?si=bh58qv2HSFSLiu20QkSU1w https://therapymarketingsolutions.com/ https://www.instagram.com/therapymarketingsolutions/…

1
Brand Arche-what? Finding Your Voice And Tone 24:59

cách đây 1 year trước24:59

24:59

Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations. Join us as we unpack why brand archetypes are essential for building a relatable and impactful brand identity. https://therapymarketingsolutions.com/ https://www.instagram.com/therapymarketingsolutions/…

1
Who Is Your Perfect Client? 23:28

cách đây 1 year trước23:28

23:28

The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level. In this episode, we will spend some time talking about customer personas, how to create one, and why they are important for your practice. Listen now! https://therapymarketingsolutions.com/ https://www.instagram.com/therapymarketingsolutions/…

1
The Customer is King: Building a Brand Your Audience Loves 24:06

cách đây 1 year trước24:06

24:06

Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don’t want to miss this one!

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Unlocking The Secrets To Growth In Your Therapy Practice With Nicole McCance 29:38

cách đây 1 year trước29:38

29:38

Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? Join us today as we chat with Nicole McCance, founder of the McCance Method . Her journey is nothing short of inspiring. With toddler twins at home, she not only expanded her private practice to include 55 therapists but also reached multiple seven figures in just three years. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. Whether you're a seasoned therapist looking to scale or just starting out in private practice, Nicole's insights and strategies are sure to revolutionize your approach to business and marketing in the therapy world. Maybe unicorns really do exist. Don’t forget to catch her top-rated business podcast every week, The Business Savvy Therapist or her strategies on instagram nicole.mccancemethod Related content: Want Nicole’s Expand Your Practice Starter Kit? https://members.mccancemethod.com/discover-how-to-expand-your-psychotherapy-practice-in-3-easy-steps/…

1
Mapping Out A Sales Funnel 22:15

cách đây 1 year trước22:15

22:15

Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel. Join us as we decipher the steps to uncover the key elements to include in your sales funnel and take on the challenge to brainstorm new interaction opportunities. ____________________ You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

1
How To Get Regular Local Media Coverage For Your Therapy Practice Without Spending A Dime 28:17

cách đây 1 year trước28:17

28:17

Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen! In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie Kennedy, Founder and President of eReleases . He is an expert at helping small businesses increase their visibility and credibility. This episode is not for the seasoned PR professionals, but for you, the local allied health practice. His valuable tips and insights will help you utilize the power and potential of press releases. This episode is pure gold! Related content: Free Masterclass: https://www.ereleases.com/plan/ You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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Websites, Websites, Websites, Oh My! 22:53

cách đây 1 year trước22:53

22:53

Let’s talk websites. What goes on a website? What is essential for creating a great website? In this episode, we discuss it all on this website. Let’s unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook. Whether you're a seasoned practice owner or just starting your business, these insights are your compass to navigating the vast landscape of the web. Get ready to elevate your online game with the essential checklist every website needs! Related content: Hosting: https://therapymarketingsolutions.com/best-hosting-options-for-my-wordpress-therapy-website/ SEO: https://open.spotify.com/episode/5YokH9hPajKrblkGTE9JyD You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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Running a Multi-Location Clinic 29:58

cách đây 1 year trước29:58

29:58

Whether you are currently running a multi-location clinic or considering opening a second location, it is imp Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world experiences to help you navigate the complexities of running a thriving multi-location clinic. We are joined by the team from Hearing and Speech Connection , Tana Whicker, MS CCC-SLP, and Natalie Whicker, MS CCC-SLP, located in Billings, Glendive, and Miles City, Montana. They share invaluable insights into the challenges and opportunities that come with managing multiple therapy locations. From effective marketing strategies to maintaining consistent quality of care across different sites, the conversation explores the keys to success in healthcare. Tune in. You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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The Importance of Blogging 27:31

cách đây 1 year trước27:31

27:31

You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don’t blog, who should not be blogging, and how to get started on your blog. If you have ever considered starting a blog for your practice, don’t miss this episode. Listen now! You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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From Therapist to Coach: One Therapist's Journey 30:16

cách đây 1 year trước30:16

30:16

Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business. It is no wonder that many can start to feel burnout. In this episode, we speak to Jessica Myers-Adams, LCSW and learn what she did to create a successful business that still allowed her to help clients, while not decreasing her workload. Listen now! You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapist-marketing-solutions-podcast…

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Positioning Yourself as a Guide in Your Marketing 15:11

cách đây 2 years trước15:11

15:11

Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice?

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Creating Value For Your Clients 30:14

cách đây 2 years trước30:14

30:14

Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bring in new clients, retain current clients, increase employee satisfaction, and so much more. You don’t want to miss this conversation! You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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Tell Me Your Problem 9:08

cách đây 2 years trước9:08

9:08

Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact. In this week’s episode, we talk about problems. Not your problems or mine, but your ideal client’s problem. When you can clearly solve their problem in a way they understand, that is when the magic happens. Listen now!…

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Telehealth: Where It Is Going and How It Can Help You Build a Thriving Practice 43:03

cách đây 2 years trước43:03

43:03

Let’s dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today . Together, we'll uncover the potential of telehealth in transforming the way we approach healthcare delivery, its current state, and where it is headed. Join us as we explore telehealth and how it can play a pivotal role in helping healthcare practitioners build thriving practices.…

1
Backlinks, Not Backstrokes 25:31

cách đây 2 years trước25:31

25:31

If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today’s episode, I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even hurt your business.

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Owning a Business Means On the Job Training 23:16

cách đây 2 years trước23:16

23:16

You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of running a business, which is understandable since there were no classes for that in your degree programs. On this episode, we talk with Cindy Picht, MA, LPC, ACS and the owner of Light the Way Counseling in New Jersey. She talks about what she has learned about running a successful business over the last almost 20 years. Whether you currently own a business or are thinking about opening a business, this episode may be just what you need to hear.…

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What Should I Have on My Website? 28:47

cách đây 2 years trước28:47

28:47

You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website? We got the answers for you! In this episode, we break down the different sections for a website and what that looks like. You don’t need to feel lost or confused about your website anymore.…

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How to Talk About Money with Your Clients 33:41

cách đây 2 years trước33:41

33:41

As a therapist, talking about money can feel like a taboo topic. Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅‍♂️ In our latest episode, we've got a game-changing guest, Mor Goldberger, MFT/MBA, ready to spill the beans on how to turn those awkward payment conversations into seamless onboarding magic! 🔮✨ Say goodbye to discomfort and hello to confidence! 💪💵 Mor shares invaluable insights on how to initiate the money talk, navigate through the tricky waters, and unveil the perfect pricing model that leaves both you and your clients ecstatic. 💰💖 Join us as we uncover the secrets to making money matters just another step in your journey to success. 🚀 Don't miss out on this episode that's sure to spark intrigue and excitement like never before! 🔥🎙️ Mentaya is offering a 1 month-free trial of our benefits calculator for listeners of this podcast. Simply register with mentaya.com and enter the promo code: TMS at the checkout page.…

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You've Got Mail! Email Marketing 101 20:07

cách đây 2 years trước20:07

20:07

Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice. In today’s episode, we will break down what email marketing is, the different types of email marketing, and how you can get started on this incredibly powerful marketing tool.…

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Finding Your Niche 30:56

cách đây 2 years trước30:56

30:56

Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. On this episode, we talk with Barry McGarrah , LMFT and the owner of Blue Sky Intensive Therapy about why he decided to niche down and how it has helped him better serve his clients and grow his business.…

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Reduce, Reuse, Recycle Your Content 17:07

cách đây 2 years trước17:07

17:07

Marketing can seem overwhelming, but it doesn’t have to be if you have a content strategy in place. In this week’s episode, we break down how to build an effective and feasible content strategy. 20 Creative Ways To Repurpose Content by Hubspot: https://blog.hubspot.com/blog/tabid/6307/bid/27256/5-creative-ways-to-recycle-content.aspx…

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Make Private Pay an Even Easier Solution for Your Clients 26:24

cách đây 2 years trước26:24

26:24

We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors. But if you have run a private practice for any amount of time, you also realize that paying out of pocket for counseling can be an objection you, as a practice owner, have to overcome with clients. In our latest episode, we spoke with Christine Li, CEO and founder of Mentaya. Their company created a solution that allows private practice clients to easily check their out-of-network benefits and get reimbursed without any hassle. This means you can continue to focus on providing quality care to your clients while reducing their costs and earning your full fee. Ready to take your private practice to the next level? To find out more or sign up for a free 30-day trial, visit mentaya.com and enter promo code TMS…

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The Best Lead Generators For Your Clinic 18:31

cách đây 2 years trước18:31

18:31

Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice. Additional Reading: 12 Lead Generators That Your Clients Will Eat Up Lead Generation: What is it and How Can I Create it for My Practice…

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Setting Up Client Expectations In Therapy 25:00

cách đây 2 years trước25:00

25:00

Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice. In this episode, we sit down with Dr. Erin Berenz, Licensed Clinical Psychologist, to discuss how creating clear client expectations can be a good way to assess client progress, increase satisfaction with therapy, and even allow you to help more people. Don’t just think this episode is for mental health professionals, Dr. Berenz’s valuable insights can be applied to any Allied Health profession. Reach out to Dr. Erin Berenz on LinkedIn: https://www.linkedin.com/in/erinberenz/…

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Your About Page is Not About What You Think 15:15

cách đây 2 years trước15:15

15:15

Many businesses fall into the trap of making their About Us page on their website about them. So what should it be about? On this episode, I break down your About Us page and tell you how to create content that both interests and compels your ideal clients into wanting to work with you.

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Creating Systems and Recruiting Help 30:04

cách đây 2 years trước30:04

30:04

Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here’s why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to create a vision for your practice. In this episode, Lauren Apple, owner of Systems to Scale , and I discuss the systems you should have in place in your clinic, how they will improve client satisfaction, and so much more. You don’t want to miss this one!…

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Get Clients to Take Action with Call to Actions 15:24

cách đây 2 years trước15:24

15:24

Call to actions are powerful tools that get prospects to take an action. They can be used to fill out an intake form, request more information, sign up for your newsletter, and so much more, but picking the right call to action and where to place it can take strategy. Listen to today’s episode where you how to harness their power in your marketing. And check out our freebie with some of our favorite call to actions: https://drive.google.com/file/d/1aVh8PUvCwrAIudy6vagJXvAlj_YFPAqb/view?usp=share_link…

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How Templates Can Make Work Easier and More Enjoyable 20:42

cách đây 2 years trước20:42

20:42

Reports are just a part of being a therapist, right? Well, yes, but maybe there is a better way. Learn how Dr. Michelle Boisvert, Speech-Language Pathologist, took burnout and turned it into an opportunity for additional revenue and more time for clients. Michelle Boisvert, Ph.D., CCC-SLP, ADHD-RSP, is an Evaluation Specialist and Clinical Development Lead at World Tide, Inc and Easy Report Pro . She considered leaving the profession. One of the main reasons was the number of evaluative referrals she received. She felt like she could not keep up with them and the work followed her home every night, preventing her from spending time with my family. She knew something needed to change, so she and her computer programmer husband developed easyReportPRO. You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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Drive More Traffic to Your Therapy Website with These SEO Techniques 24:09

cách đây 2 years trước24:09

24:09

Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques? Whatever your experience with SEO is, this episode is for you. In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your website. And the best part is I have a surprise guest, who is one of my favorite people, on the podcast. So be sure to check it out! You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast…

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Therapy Marketing Solutions « » Design Is About More Than Just Looking Good

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Design Is About More Than Just Looking Good