165. Building Your Personal Brand Makes a Promise: Are You Keeping It?

Think Fast Talk Smart: Communication Techniques

Create more meaningful communication by defining your audience.

Before you even think about communicating a message, defining a brand, or developing a strategy, Seth Godin says you have to ask these questions: “Who’s it for? What’s it for? And what’s the change [you] seek to make?”

As a best-selling author, entrepreneur, and marketing expert, Godin understands that effective communication rests on purpose and intent. “Branding is not logoing,” he says, but a “promise” that an individual or company makes about who they are and what others can expect of them. By intentionally defining who we are and who our audience is, Godin argues we can create more meaningful connections and drive real change.

In this episode of Think Fast, Talk Smart, Godin and host Matt Abrahams explore how we can be more deliberate in our communication, using storytelling, clarity of messaging, and defining the impact we want to make on our audience and the world.

Episode Reference Links:

• Seth Godin
• Seth’s Books: This Is Strategy / This Is Marketing
• Ep.64 Best of: Techniques for Managing Your Reputation
• Ep.118 Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

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• Matt Abrahams >>> LinkedIn

• (00:00) - Introduction
• (01:35) - Defining Branding and Marketing
• (03:16) - The Role of Status in Podcast Growth
• (05:25) - Storytelling as a Powerful Tool
• (07:05) - The Smallest Viable Audience
• (08:38) - Clarity in Messaging
• (10:55) - Strategy Defined
• (14:18) - Developing Effective Strategies
• (16:54) - The Final Three Questions
• (21:01) - Conclusion