Episode 42: Changing The LTL Customer Experience with Keith Farnsworth

ThinkFreight

In this episode of the ThinkFreight Podcast, we explore Keith Farnsworth, VP of Sales at CCFS (CrossCountry Freight Solutions) impressive journey in the freight industry, starting from his hands-on experience on the docks over 17 years ago. Discover how his well-rounded background in asset-based LTL, brokerage, and TMS fueled his return to LTL at CCFS.
CCFS's meteoric rise is a story of both strategic expansion and unwavering innovation. Over the past three years, they've aggressively expanded their footprint, acquiring four companies within a remarkable 14 months to establish a presence in 18 states. But their growth strategy goes beyond acquisitions.
CCFS heavily invests in in-house technology, developing tools to optimize linehaul networks and ensure efficient freight movement across their growing operation. We'll also delve into their cutting-edge Route Planner, powered by AI. This innovative tool allows CCFS to anticipate weather disruptions and other potential roadblocks, proactively ensuring on-time LTL deliveries for their customers.

Listen in as we discuss:

• Keith's insightful perspective on the current LTL landscape compared to the FTL sector.
• His analysis of the key factors driving the growth of CCFS and the broader LTL market.
• What excites Keith most about the future of LTL in 2024 and beyond.

Don't miss this inspiring conversation about navigating diverse roles within freight and how CCFS is leveraging technology and strategic acquisitions to become a leader in innovative LTL solutions!
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🌎 Find Keith Farnsworth & CCFS online:
https://www.linkedin.com/in/keith-farnsworth-21b23835/
https://www.linkedin.com/company/crosscountry-courier/
https://www.ccfs.com/

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