Episode 64: Leveraging Customs Import Data To Target Shippers with James Brewer

ThinkFreight

In this episode of the ThinkFreight Podcast, I sit down with James Brewer, Co-Founder of ImportYeti, to explore his journey from working in traditional freight roles to becoming a tech entrepreneur.
James takes us back to his early career, starting as a college senior tasked with moving a full truckload of books, and how this experience set him on a path through brokerage and asset-based logistics with a focus on intermodal freight.

James shares the story behind ImportYeti, a platform that leverages customs data to help businesses identify the best suppliers for their products. He recalls how he was one of the platform’s earliest users while working at Challenger, using it to prospect leads, and how he connected with the original developer, Dave, to get more involved with the project.

We dive into how freight brokers and drayage providers can use ImportYeti's data to grow their customer base, including which specific data points to focus on for prospecting.
James also explains how ImportYeti helps businesses tackle logistics challenges like reliability and cost optimization, offering insights into how the platform’s data can be used to predict trends and make strategic decisions.

We also look ahead to the future of ImportYeti, discussing potential new features and expansions in the pipeline, including a cross-border dataset focused on Mexico.
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🌎 Find James Brewer and ImportYeti
James Brewer - LinkedIn
ImportYeti - Website
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