Audience Engagement: The Content Secret of the Audience of One

This Old New Business with Jeff Korhan

Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.

Trust the Fundamentals of Engagement

Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond."

The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me."

Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.

Show Notes

For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One