Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

• How to know in a snapshot if your brand is cohesive or not.

• Why being good at sales doesn’t mean good at branding

• How customers’ expectations change with where they are - and where you need to put your jewelry to sell.

• The importance of your Jewelry screaming “YOU”!

• Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.

• The essential skill for any jewelry maker or designer - and how to develop it

Here are the resources mentioned in the show:

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

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