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16. Innovation to Help Customers Become Net Positive, with Virginie Helias
Manage episode 341274007 series 3359431
Nội dung được cung cấp bởi Wayne Visser. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Wayne Visser hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
My guest this week is Virginie Helias, who is Chief Sustainability Officer at Procter & Gamble. Listen to Virginie talk about:
- Why the goal of thriving must be thriving for all people, not only for the few – and how innovation and collaboration are the key
- How licensing technology – such as digital watermarks to enable increased and improved plastic recycling – can help sustainable innovations to scale
- Why it is essential that employees are part of the thriving movement, most of whom now expect companies to help them achieve net positive
- How changing consumer behaviour is key, which requires creative communication, and increased performance and convenience of sustainable products
- What P&G’s new commitment to build a water positive future means, including restoring more water than is consumed during the use of its products
Key links:
Virginie Helias (LinkedIn)
P&G Lead With Love (webpage)
P&G Sustainability (webpage)
P&G Citizenship Report 2021 (report)
A Place to Thriving (poem)
Thriving (book)
Wayne Visser (LinkedIn)
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