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Nội dung được cung cấp bởi TicketManager. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được TicketManager hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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2022 Highlights From the All Access Interview Series
Manage episode 350873591 series 2842405
Nội dung được cung cấp bởi TicketManager. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được TicketManager hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
As we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.
86 tập
Manage episode 350873591 series 2842405
Nội dung được cung cấp bởi TicketManager. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được TicketManager hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
As we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.
86 tập
Tất cả các tập
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TicketManager All Access Interview Series

1 Green Jackets & Global Marketing: A Masters Week Conversation 27:29
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In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.…
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TicketManager All Access Interview Series

1 Grand Slam: The Business of Baseball with Scott Boras 36:31
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In conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.
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TicketManager All Access Interview Series

1 2024 Year-End Highlights from the All Access Interview Series Podcast 26:39
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In this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.
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TicketManager All Access Interview Series

1 Exploring How Partnerships Play a Pivotal Role for Deloitte 23:09
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Suzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.
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TicketManager All Access Interview Series

1 How BMO Shows Up and Earns Results Across Its Sponsorship Portfolio 22:00
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Shelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.
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TicketManager All Access Interview Series

1 Full House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s Sports 23:02
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Jason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.…
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TicketManager All Access Interview Series

1 Paris 2024 Hospitality and Activation Trends with Games Insider Ken Hanscom 22:06
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Ken Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.
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TicketManager All Access Interview Series

1 Inside the Sports Event of the Year: NASCAR’s Chicago Street Race 17:26
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Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.…
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TicketManager All Access Interview Series

1 Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing 29:47
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Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.
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TicketManager All Access Interview Series

1 A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark 41:24
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Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One .…
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TicketManager All Access Interview Series

1 Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy 24:10
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Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.
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TicketManager All Access Interview Series

1 Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations 27:27
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Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.…
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TicketManager All Access Interview Series

1 How a Boutique Firm Survives and Thrives in the Sports Partnership Arena 36:11
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Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.
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TicketManager All Access Interview Series

1 The Data Tipping Point for Sports Properties & Brands 31:36
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Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.…
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TicketManager All Access Interview Series

1 Charting Sponsorship’s Progress and Where the Industry Goes from Here 26:21
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Veteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.
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