Ep 107: How to Validate Your Offer with Apollo | Expert Guest: Liz Spektor

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Unlock the secrets to creating irresistible B2B service offers with expert insights from our captivating guest, Liz Spector of Apollo. Join me, Sarah Noelle Block, as we unravel the art of validating your business propositions and the crucial steps to achieving product-market fit. Prepare to challenge your assumptions about customer pain points and uncover hidden opportunities with the guidance of company influencers. Our conversation sets the stage for effective sales outreach and impactful marketing messaging that resonates with your target audience.
Explore the world of B2B outreach strategies, where cold calling reigns supreme in certain industries like construction. We discuss the power of a multi-channel approach, weaving social media engagement and email outreach into your strategy. Discover how building relationships with company influencers can provide a treasure trove of insights into organizational challenges and decision-making processes. Timing is everything, and we delve into when to bring in marketing resources to ensure your sales hypotheses are rock solid before scaling.
Our episode concludes with practical tips on optimizing B2B outreach strategies using Apollo. Learn to craft a precise prospect list with an array of filters, from job titles to buying intent signals, and seize the opportunities presented by job changes. Get a sneak peek into an upcoming masterclass with Liz Spector and learn about the Tiny Marketing Club, designed to help B2B service businesses thrive. This episode is packed with actionable strategies and wisdom, setting you on a path to elevate your B2B endeavors.

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Chương

1. Validating B2B Service Offers With Apollo (00:00:00)

2. Navigating B2B Outreach Strategies (00:11:36)

3. Optimizing B2B Outreach Strategies (00:20:00)

4. Building B2B Marketing Strategy (00:28:11)