The purpose of data & insight is to make better decisions, with ex Sky executive, Tony Mooney

To Affinity and Beyond - Decision Intelligence for Retail

Hello and welcome to another episode of To Affinity and Beyond. This week I’m joined by Tony Mooney, widely acknowledged as an expert in fact-based decision making, with an incredible resume building world leading data analytics, insight and decision science capabilities for huge brands such as Sky, Orange and Centrica. I worked with Tony for around 3 years at Sky and witnessed first-hand how his 600 strong team played a massive part in Sky’s meteoric rise as a highly successful media business. In this episode we talk about the single most important role for data and insight…to make better decisions. It’s a fascinating discussion, full of great observations and advice that anyone in a business leadership role or working in D&I will benefit from listening to. I hope you enjoy it as much I enjoyed recording it. You can connect with Tony at https://www.linkedin.com/in/tonymooneyba/ and find a number of useful resources at https://www.decision-box.com/insights. Tony's course, The Essential Secrets of Effective Presentation to C-Suite, is available on Teachable at https://decisionbox.teachable.com/. As ever we'd love to hear your feedback about the show and suggestions for future guests. Please get in touch at [e-mail]. Enjoy the episode.