122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group

To Be Blunt

“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” - Asa Waldstein

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it plays a major role in regulating CBD products right now as hemp is federally legal.

[00:00 - 08:42] Opening Segment

[08:43 - 11:55] Start in Clinical Herbalism

[11:56 - 18:17] FDA Warning Letters in Connection to Social Media Posting

[18:18 - 27:00] How Not To Market Your Product Online

[27:01 - 36:35] Regulating And Being Compliant

[36:36 - 46:27] Education Versus Commerce

[46:28 - 57:37] Closing Segment

Asa Waldstein is a 20-year dietary supplement executive who is the principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa’s Regulatory

Education Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He is a Certified Clinical Herbalist and chairs the American Herbal Products Association’s (AHPA) Cannabis Committee.

Connect with Asa!

Go to https://www.asawaldstein.com/

Watch this episode on YouTube:

Asa Waldstein of Supplement Advisory Group on To Be Blunt

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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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