Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Top 3 Ways to Measure the Revenue Impact of Marketing
Manage episode 336243461 series 1384539
Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.
Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).
34 tập
Manage episode 336243461 series 1384539
Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.
Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).
34 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.