How to Use Behavioral Finance to Build Deeper Client Relationships With Dr. Daniel Crosby (Ep. 491)

Top Advisor Marketing Podcast

In our society, where financial comfort doesn’t always translate to true well-being, your clients need more than just a numbers person.

In this episode of the Top Advisor Marketing Podcast, Matt Halloran talks to Dr. Daniel Crosby about his latest book, The Soul of Wealth, which is packed with 50 punchy essays that make complex ideas about wealth and happiness easy to digest. Inspired by Rick Rubin’s The Creative Act, Dr. Crosby digs into how advisors can play a role in helping their clients achieve not just financial goals, but life satisfaction.

Matt and Daniel discuss:

• The concept of true wealth beyond finances
• Behavioral finance in client relationships
• The role of advisors in addressing loneliness and life satisfaction
• Practical steps for advisors to incorporate behavioral finance
• And more

Resources:

• Book: The Soul of Wealth by Dr. Daniel Crosby
• Book: The Creative Act by Rick Rubin
• Organization: The Viktor Frankl Institute of Logotherapy
• Expert: Fritz Perls
• Expert: Martin Seligman
• Book: Avalanche: The 9 Principles for Uncovering True Wealth by Steve Sanduski & Ron Carson
• Article: Behavioral Finance: What Good Is It, Anyway? By Jason Zweig
• Resource: Orion Advisor Academy

Connect With Dr. Daniel Crosby:

• LinkedIn: Daniel Crosby
• Website: Orion Advisor Solutions
• Twitter/X: @danielcrosby

Connect With ProudMouth:

• Thinking about starting your own podcast? Book a call to learn about our done-with-you service
• ProudMouth
• LinkedIn: Matt Halloran
• Twitter: Matt Halloran
• LinkedIn: ProudMouth
• Facebook: ProudMouth
• Twitter: ProudMouth
• YouTube: ProudMouth

About Our Guest:

Dr. Daniel Crosby, a psychologist and behavioral finance expert, earned degrees from Brigham Young and Emory Universities. He co-authored Personal Benchmark: Integrating Behavioral Finance and Investment Management, a New York Times Bestseller, and developed the “Irrationality Index” to track market sentiment.

Named one of Monster.com’s “12 Thinkers to Watch,” his insights have appeared in publications like Huffington Post and Risk Management Magazine. Outside work, Daniel enjoys indie films, St. Louis Cardinals baseball, and family time.