Canada’s $75M Ad to America Explained

TPL Team - Roundtables and Features

What’s Canada doing buying ad time on American TV? This episode of The Round Table dives into a $75 million Ontario government campaign targeting U.S. viewers — and asks, who is this message really for?

Host Anthony Furey and Paul Micucci break down two controversial government communication strategies — a major U.S.-targeted ad on trade policy and a global social media campaign promoting Canada’s public healthcare to would-be immigrants.

In this episode:

• Why Ontario is spending $75M to air a Reagan-themed anti-tariff ad in the U.S.

• How Americans might actually receive the message — or ignore it

• Is invoking Ronald Reagan smart marketing or political overreach?

• Canada’s immigration messaging abroad vs. actual immigration policy at home

• The student visa trap: how some foreign students are now being told to leave

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