What do Treps need to know about branding? with Joseph Fioramonti of Dark Square
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What can Treps learn from the founder of a branding consultancy? We speak with Joseph Fioramonti of Dark Square to learn more. What motivates people to buy from your startup? How much research is necessary to understand your audience and your own company’s offering? What mistakes should Treps avoid? How do you know you’re hiring a good branding expert? Let’s find out.
Money Quotes:
“Brands are built over years, not weeks.”
“Rebrands disrupt the relationship with the customer.”
Books Mentioned:
The 22 Immutable Laws of Branding
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Primalbranding: Create Belief Systems that Attract Communities
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Find Joe’s company on the internet at:
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