[Ep89] - Re-activate Previously Disapproved Google Ads

#TWIMshow - This Week in Marketing

1. Put Your Product At The Top Using Google Business Profile - Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you mark a product as special, that product will be moved to the top of the products you listed in your Google Business Profile listing.

2. Like Bing, Does Google Have A Limit On Crawling Long pages? - Google does have a limit but most pages won't come to that limit. Google's John Mueller said on Twitter when it comes to really large HTML file sizes, Google can handle it - and you should not worry about it.

John responded, "we don't have a documented limit, last I saw someone check it was 10's-100's of MB, so I wouldn't worry about that." John did add that it might impact your page speed and core web vitals metrics. He said, "giant HTML pages do slow things down, so it's probably still something to keep on your to-do list."

3. Google: No Difference In SEO Value Between Nofollow, UGC, Or Sponsored Link Attributes - Google supports no-follow, UGC, and sponsored link attributes. Someone asked John Muller if one is better than the other.

John responded on Twitter "there's no practical difference in terms of "SEO-value" for the site you're linking to." They all do the same thing - which is not pass any link value from the source page.

4. Re-activate Previously Disapproved Google Ads - Google now allows you to reactivate an ad that was once disapproved because of a past violation but now that ad is no longer disapproved because Google changed its Ad policy.

But Google doesn't just automatically flip the ad on fully because you might not expect a past ad that was disapproved before would activate on its own and thus use your budget. So Google notifies you in the console about this as “Eligible (Limited) Policy (Past Violation)”

Here is how Google defines past violations "Google continuously re-reviews ads to ensure they conform with our policies. During the standard re-review process, our system may identify disapproved ads that no longer violate our policies. If your ad was disapproved for an extended period of time and our enforcement system later decides that the policy no longer applies, we may keep the ad disapproved and classify the ad as “Past Violation”. We do this to prevent you from unintentionally exhausting spending on old ads. In order to re-activate your ads, please follow the steps below."