Episode 3 - Is technology stifling your growth team?

Two Sales Gurus, Growth starts with a conversation!

Anthony and Chris explore whether technology is hindering or enhancing growth teams within organizations. They dive into the idea that while technology can be beneficial, it's often implemented without considering its impact on the sales process and the salesperson's workload.

The discussion highlights how some organizations throw technology at sales and growth teams without fully understanding its purpose or ensuring alignment with the sales process. This can lead to increased administrative burdens on salespeople, reducing their time for actual selling activities.

Reflecting on their experiences with technology implementations, the hosts emphasize the importance of focusing on the sales process first before integrating technology. They stress the need for clear goals, disciplined sales approaches, and effective sales leadership to ensure that technology complements and enhances existing processes rather than replacing them.

Anthony and Chris underscore the significance of evaluating technology based on its ability to streamline processes and support growth objectives. They caution against adopting technology as a solution without a thorough understanding of its impact on the overall sales strategy.