How augmented reality is changing the face of the beauty industry

Twofivesix: Gaming and Marketing

Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and artificial intelligence technologies. For close to a decade she has been at the forefront of the beauty tech industry, leading the design of AR and AI innovations for industry-leading beauty brands. Her work has been recognized by the Clio Awards and featured by Apple. She is an expert UX/UI and has a passion for the convergence of design, beauty, and technology.

We spoke to her about what kind of brands could benefit from AR technology, challenges in AR adoption, and what’s on the horizon for the beauty space.

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Here are highlights from the conversation, lightly edited for clarity.

L’Oreal’s goal for augmented reality

“I think my goal is to just make things as seamless as possible. I can't give away all my secrets, but we're on the right track to making beauty more accessible and personalized for everyone. One of L'Oreal's sayings is “beauty for all,” and that really ties into what we're trying to do [with AR].”

The beauty community’s receptiveness to AR

“Beauty is inherently a very visual thing. Consumers have always been able to try a product on, see it in a mirror, and get those results. AR feels like a very natural next step for visualizing product results in a virtual mirror anytime, anywhere.”

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This episode was hosted by Jamin Warren. Music was provided by Lusine.
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.