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Jeff Gothelf & Josh Seiden’s “Sense & Respond”
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When? This feed was archived on May 29, 2024 16:10 (). Last successful fetch was on April 29, 2023 02:10 ()
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Manage episode 188808602 series 1440038
Traditional marketing and communications often take the form of a one-way conversation. Things are put out into the market and it generally ends there. With the emergence of social media, a two-way conversation has also emerged. It leads to the opportunity for companies to sense what is happening in the market and respond to it.
Jeff Gothelf and Josh Seiden previously co-authored the book Lean UX and in their latest, Sense & Respond, they investigate how companies can foster that two-way conversation. In particular, convincing companies that, no matter what industry they're in, they're software companies.
In this podcast, Jeff and Josh share some of the highlights from the book and their research. Our hosts, Adam Churchill and Jared Spool dig into those highlights.
365 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on May 29, 2024 16:10 (). Last successful fetch was on April 29, 2023 02:10 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 188808602 series 1440038
Traditional marketing and communications often take the form of a one-way conversation. Things are put out into the market and it generally ends there. With the emergence of social media, a two-way conversation has also emerged. It leads to the opportunity for companies to sense what is happening in the market and respond to it.
Jeff Gothelf and Josh Seiden previously co-authored the book Lean UX and in their latest, Sense & Respond, they investigate how companies can foster that two-way conversation. In particular, convincing companies that, no matter what industry they're in, they're software companies.
In this podcast, Jeff and Josh share some of the highlights from the book and their research. Our hosts, Adam Churchill and Jared Spool dig into those highlights.
365 tập
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