How to Build a Brand That Makes an Impact with Cody DeJardin, Sackcloth and Ashes

Uncommon Brands

In this episode, Parker interviews Cody DeJardin, a brand builder, partner, and advisor to consumer brands, about his extensive experience in the industry. Cody shares his journey from starting a product company with his brother in college to working with Sackcloth and Ashes, a mission-driven company that donates a blanket to a homeless shelter for every blanket purchased.

They discuss the importance of meaningful storytelling, quality products, local impact, and engaging community. Cody elaborates on how Sackcloth and Ashes stands out in a crowded market by leveraging strategic collaborations and partnerships with various artists and brands. He also delves into the challenges of scaling too quickly and the shift towards gifting as a significant revenue driver for the company.

Listen in to learn about the evolution of brand building, effective marketing strategies, and the impact of prioritizing social good.

What was covered:

Introduction to Cody DeJardin and Sackcloth and Ashes

Founding of Sackcloth and Ashes

The Impact and Growth of Sackcloth and Ashes

Challenges and Successes in the Blanket Industry

Growing A Business with Collaborations and Partnerships

Spotlighting Artists and Their Stories

Gifting Strategies and Business Growth

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Cody DeJardin Links:

Website: https://sackclothandashes.com/

Instagram: https://www.instagram.com/sackclothxashes

Facebook: https://www.facebook.com/sackclothxashes

Youtube:https://www.youtube.com/@sackclothxashes