Nội dung được cung cấp bởi UnHerd Audio Documentaries. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được UnHerd Audio Documentaries hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Tương tự như UnHerd Audio Documentaries
The election has been decided, and Donald J. Trump is the United States’ 47th president. With 15 years of experience covering politics, Puck senior political correspondent Tara Palmeri is here to bring you all the latest news and developments from Trump’s second term, including her exclusive reporting and interviews with the smartest political brains to discuss all the latest developments from the front page to behind the scenes in Washington, D.C.
…
continue reading
America is divided, and it always has been. We're going back to the moment when that split turned into war. This is Uncivil: Gimlet Media's new history podcast, hosted by journalists Jack Hitt and Chenjerai Kumanyika. We ransack the official version of the Civil War, and take on the history you grew up with. We bring you untold stories about covert operations, corruption, resistance, mutiny, counterfeiting, antebellum drones, and so much more. And we connect these forgotten struggles to the ...
…
continue reading
Weekly wrap of events of the week peppered with context, commentary and opinion by a superstar panel. Click here to support Newslaundry: http://bit.ly/paytokeepnewsfree Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Diane Rehm’s weekly podcast features newsmakers, writers, artists and thinkers on the issues she cares about most: what’s going on in Washington, ideas that inform, and the latest on living well as we live longer.
…
continue reading
In August of 1619, a ship carrying more than 20 enslaved Africans arrived in the English colony of Virginia. America was not yet America, but this was the moment it began. No aspect of the country that would be formed here has been untouched by the 250 years of slavery that followed. On the 400th anniversary of this fateful moment, it is time to tell the story. “1619” is a New York Times audio series hosted by Nikole Hannah-Jones. You can find more information about it at nytimes.com/1619pod ...
…
continue reading

1
Breakdown
The Atlanta Journal-Constitution
Subscribe
Unsubscribe
Subscribe
Unsubscribe
True crime investigations from The Atlanta Journal-Constitution. Veteran legal affairs journalist Bill Rankin takes you inside the courtroom to break down the story and the criminal justice system. This award-winning series investigates Georgia’s most important cases with fact-based reporting. Season 10 will focus on the historic indictment of former President Donald Trump in Fulton County, Georgia, led by District Attorney Fani Willis. Co-hosted by senior reporter Tamar Hallerman and editor ...
…
continue reading

1
None Of The Above
Institute for Global Affairs
Subscribe
Unsubscribe
Subscribe
Unsubscribe
As the United States confronts an ever-changing set of international challenges, our foreign policy leaders continue to offer the same old answers. But what are the alternatives? In None Of The Above, the Eurasia Group Institute for Global Affairs' Mark Hannah asks leading global thinkers for new answers and new ideas to guide an America increasingly adrift in the world. www.noneoftheabovepodcast.org
…
continue reading
Welcome to Crimetown, a series produced by Marc Smerling and Zac Stuart-Pontier in partnership with Gimlet Media. Each season, we investigate the culture of crime in a different city. In Season 2, Crimetown heads to the heart of the Rust Belt: Detroit, Michigan. From its heyday as Motor City to its rebirth as the Brooklyn of the Midwest, Detroit’s history reflects a series of issues that strike at the heart of American identity: race, poverty, policing, loss of industry, the war on drugs, an ...
…
continue reading
The Intercept is proud to support and share episodes of Deconstructed and Intercepted from our colleagues at Drop Site News, as well as other partner content, that highlights important political stories. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Podcast đáng để nghe
TÀI TRỢ BỞI
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17

Nghe Sau 
Nghe Sau 
Danh sách 
Thích 
Đã thích28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
UnHerd Audio Documentaries
Đánh dấu tất cả (chưa) nghe ...
Manage series 1525599
Nội dung được cung cấp bởi UnHerd Audio Documentaries. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được UnHerd Audio Documentaries hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Podcast by UnHerd Audio Documentaries
…
continue reading
10 tập
UnHerd Audio Documentaries
109 subscribers
updated
Đánh dấu tất cả (chưa) nghe ...
Manage series 1525599
Nội dung được cung cấp bởi UnHerd Audio Documentaries. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được UnHerd Audio Documentaries hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Podcast by UnHerd Audio Documentaries
…
continue reading
10 tập
Podcast đáng để nghe
TÀI TRỢ BỞI
Tất cả các tập
Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.
Tương tự như UnHerd Audio Documentaries

1
Somebody's Gotta Win with Tara Palmeri
The Ringer
Subscribe
Unsubscribe
Subscribe
Unsubscribe
The election has been decided, and Donald J. Trump is the United States’ 47th president. With 15 years of experience covering politics, Puck senior political correspondent Tara Palmeri is here to bring you all the latest news and developments from Trump’s second term, including her exclusive reporting and interviews with the smartest political brains to discuss all the latest developments from the front page to behind the scenes in Washington, D.C.
…
continue reading
America is divided, and it always has been. We're going back to the moment when that split turned into war. This is Uncivil: Gimlet Media's new history podcast, hosted by journalists Jack Hitt and Chenjerai Kumanyika. We ransack the official version of the Civil War, and take on the history you grew up with. We bring you untold stories about covert operations, corruption, resistance, mutiny, counterfeiting, antebellum drones, and so much more. And we connect these forgotten struggles to the ...
…
continue reading
Weekly wrap of events of the week peppered with context, commentary and opinion by a superstar panel. Click here to support Newslaundry: http://bit.ly/paytokeepnewsfree Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Diane Rehm’s weekly podcast features newsmakers, writers, artists and thinkers on the issues she cares about most: what’s going on in Washington, ideas that inform, and the latest on living well as we live longer.
…
continue reading
In August of 1619, a ship carrying more than 20 enslaved Africans arrived in the English colony of Virginia. America was not yet America, but this was the moment it began. No aspect of the country that would be formed here has been untouched by the 250 years of slavery that followed. On the 400th anniversary of this fateful moment, it is time to tell the story. “1619” is a New York Times audio series hosted by Nikole Hannah-Jones. You can find more information about it at nytimes.com/1619pod ...
…
continue reading

1
Breakdown
The Atlanta Journal-Constitution
Subscribe
Unsubscribe
Subscribe
Unsubscribe
True crime investigations from The Atlanta Journal-Constitution. Veteran legal affairs journalist Bill Rankin takes you inside the courtroom to break down the story and the criminal justice system. This award-winning series investigates Georgia’s most important cases with fact-based reporting. Season 10 will focus on the historic indictment of former President Donald Trump in Fulton County, Georgia, led by District Attorney Fani Willis. Co-hosted by senior reporter Tamar Hallerman and editor ...
…
continue reading

1
None Of The Above
Institute for Global Affairs
Subscribe
Unsubscribe
Subscribe
Unsubscribe
As the United States confronts an ever-changing set of international challenges, our foreign policy leaders continue to offer the same old answers. But what are the alternatives? In None Of The Above, the Eurasia Group Institute for Global Affairs' Mark Hannah asks leading global thinkers for new answers and new ideas to guide an America increasingly adrift in the world. www.noneoftheabovepodcast.org
…
continue reading
Welcome to Crimetown, a series produced by Marc Smerling and Zac Stuart-Pontier in partnership with Gimlet Media. Each season, we investigate the culture of crime in a different city. In Season 2, Crimetown heads to the heart of the Rust Belt: Detroit, Michigan. From its heyday as Motor City to its rebirth as the Brooklyn of the Midwest, Detroit’s history reflects a series of issues that strike at the heart of American identity: race, poverty, policing, loss of industry, the war on drugs, an ...
…
continue reading
The Intercept is proud to support and share episodes of Deconstructed and Intercepted from our colleagues at Drop Site News, as well as other partner content, that highlights important political stories. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading