Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson

Unicorn Bakery - For Startup Founders

Is the European climate for early-stage start-ups improving again?

After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing?

Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world.

Together they talk about financing start-ups with high capital requirements, the fine line between optimistic vision and realism when pitching and the right approach to investors like Sequoia Capital.

What you learn:

• Which investor should you seek for your startup if you're building more of a cash-heavy business?

• Market assessment: Are consumer products making a comeback?

• Sequoia Capital: How does Sequoia invest and what does the company value in founders?

• How much storytelling in the pitch is good and when does it become too much?

• How important is the warm intro really and what chances do you have with cold outreach to investors?

Here you can find tickets for MERGE: https://merge.berlin

Don't forget to use the code UNICORN for 30% off.

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery

George Robson

LinkedIn: https://www.linkedin.com/in/georgerobson

Sequoia: https://www.sequoiacap.com/

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Marker:

(00:00:00) Is the European fundraising ecosystem waking up again?

(00:04:21) How do I approach investors if I'm building a startup that combines hardware and software instead of the usual b2b SaaS startup?

(00:07:12) What investor am I looking for if I'm a cash-heavy business?

(00:11:40) How does investing at Sequoia work?

(00:14:20) Are consumer products experiencing a comeback?

(00:18:15) When it comes to pitching, where is the fine line between storytelling and "being too much"?

(00:23:45) How to get in touch with Sequoia?