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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Untold Legends
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Manage series 3410990
Nội dung được cung cấp bởi BBC and BBC World Service. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được BBC and BBC World Service hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Ora Washington: The champion the world ignored. You might know this tennis and basketball star, were it not for the colour of her skin.
Renee Montgomery investigates Ora’s story.
10 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 3410990
Nội dung được cung cấp bởi BBC and BBC World Service. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được BBC and BBC World Service hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Ora Washington: The champion the world ignored. You might know this tennis and basketball star, were it not for the colour of her skin.
Renee Montgomery investigates Ora’s story.
10 tập
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Untold Legends
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A refugee who escaped the Nazis, a feminist filmmaker and beauty icon, and one of Hollywood’s most famous golden-age stars. You might think you already know her story, but there’s another side to Hedy Lamarr - a genius history overlooked and a true untold legend of invention. This is the amazing story of how one of the most recognisable faces of her time was never seen for who she really was. A story of an Austrian-born entrepreneur and tinsel-town actress who invented the foundations for much of our digital world – the technology behind Bluetooth, GPS and Wifi – but was denied the credit she deserved. From her teenage appearance in a movie considered so sexual it was banned by Hitler, to the fame and fortune that followed, and her breakthrough idea based on “frequency-hopping” during World War Two - this is the story of untold legend Hedy Lamarr. Hosted by Andini, a fellow model and inventor along with special guest, Hollywood actress AnnaSophia Robb. Discover Hedy’s story from 2025.…
A bonus episode from the Amazing Sport Stories podcast – The Black 14. Sport, racism and protests are about to change the lives of “the Black 14” American footballers. It’s 1969 in the United States. They’ve arrived on scholarships at the University of Wyoming to play for its Cowboys American football team. It was a predominantly white college. The team is treated like a second religion. Then, the players make a decision to take a stand against racism in a game against another university. This is episode one of a four-part season from the Amazing Sport Stories podcast. Content warning: This episode contains lived experiences which involve the use of strong racist language…
“Possibly the best female athlete” of her era – why was Ora Washington forgotten? And we meet her family, who are relieved that their Aunt Ora’s achievements are now being acknowledged: “I felt so good that now, even though this is 2022, she's still being recognised”. Please note, this episode contains some outdated language that may offend. #UntoldLegends…
Cracks appear after two decades at the top of black tennis. A new generation of elite athletes want her crown. But is Ora ready to retire? Her hair is greying now and she wears glasses on court. Can she pull off one more victory – against future great Althea Gibson - under the hot Alabama sun? Please note, this episode contains some outdated language that may offend. #UntoldLegends…
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Untold Legends
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Ora is at the peak of her sports, but off the court, stars are expected to appear “sufficiently feminine”. If you didn’t, you faced prejudice. Please note, this episode contains some outdated language that may offend. This episode was updated on 29 September 2022, to correct some information about the basketball coach, Joe Rainey #UntoldLegends…
Basketball beckons. The elite tennis player tries a new sport – and it’s a crowd puller. Ora’s quickness and agility translate to the basketball court, as her career takes off in tandem with tennis. But does America have room for a true queen of two courts? Please note, this episode contains some outdated language that may offend. #UntoldLegends…
Can she beat the best? Ora is the underdog against the crowd favourite, the formidable Isadora “Izzy” Channels of Chicago. It’s a brutally hot day in Harlem and the mood is tense. Everything is at stake. If Ora wins, she joins the black tennis elite. Please note, this episode contains some outdated language that may offend. #UntoldLegends…
“She loved to compete”: Ora takes her first tennis lesson. But race, sex and class prejudice stand in her way. It’s the 1920s and Ora has gone north to Philadelphia – a city of opportunity and danger. Racial tensions are high in her neighbourhood. What motivates her to start playing the so-called ‘gentleman’s game’? Please note, this episode contains some outdated language that may offend. #UntoldLegends…
Who was Ora Washington? The southern farm girl who wanted more. But recognition came too late – why was the guest of honour at a star-studded event missing? Ora was a brilliant tennis and basketball player who fought to make her name in racially segregated America. We find out about her early life in Virginia. Please note, this episode contains some outdated language that may offend. #UntoldLegends…
The Queen of two courts. Ora Washington is the star the world ignored. It’s time everyone knew her name. Ora was a black tennis champion in the era of racial segregation in the United States. She was a basketball star too. Hosted by Renee Montgomery, former basketball player, the co-owner of the WNBA team, Atlanta Dream and a self-described “sports history geek”. Discover Ora’s story from 29 August 2022.…
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