“Think of the digital transformation as Industry 4.0.” Sri Manchala - CEO, Trasers

USC IBEAR Business Class

According to Sri Manchala, CEO of Trasers, “This is where the game begins.” Sri and Trasers are digging in deep to help companies understand the Digital Transformation. Trasers has recently completed an exhaustive, many industries wide survey, of just where companies stand and what they understand about the Digital Transformation. The resulting reports are aimed at helping companies understand how this revolution will affect them as well as how to begin to get out in front of it. Sri says that the data tells him that only 7% of companies have taken on the transformation in a meaningful way. This means that there is time to get it right, but that CEOs only have to think of Sears Roebuck, if they think they can just ignore it. Sri is an alum of the USC IBEAR MBA Program.