Why "Create Quality Content" is TERRIBLE Advice [Weekly Tips]

UX Marketing

Hi there, welcome to the Micro Influencer podcast / video series now every Friday this is going to be

on video as well.

Hopefully this is going to be helpful for some people. This is new for me.

I've got a new set up very excited.

So today I want to get right to the point.

I want to talk about why the worst advice you're ever going to get is to create quality content.

That sounds counterintuitive. I get that hear me out before you get out your pitchforks

and try to burn down the house.

Let me explain what I'm talking about.

So. If you think about it,

you hire a consultant you want to start growing on social media Instagram Twitter LinkedIn

wherever it is you hire a consultant.

Okay, they can give you technical tricks.

They can tell you what works

and what doesn't how to please the algorithm they can give you practical things that you can

Implement that will make your content perform better most likely

but usually the number one piece of advice are going to have for you is to create quality content.

They're always going to say that it's not wrong.

I'm not saying that this advice is incorrect advice I'm saying it's bad advice.

And the reason for that is just think about how absurdly obvious.

That is everybody knows that you shouldn't be creating terrible content.

Everybody knows that if you want to succeed at blogging with your websites

copy with video with podcasting with social media,

whatever your medium is even graphic. Design,

that's a way of communicating as well. Anyway,

you're trying to communicate everybody knows that you're not supposed to be terrible at it.

If you want to attract attention and grow a following.

It's blatantly obvious anything that is that obvious is not advice.

And if you have ever paid anybody to hear those words,

you should try to get your money back because it's such bad advice.

Of course, we should be creating quality content,

but Never give that out as advice

because it's not helping anybody advice by definition is trying to teach somebody

something they didn't already know that they can actually Implement.

So I want to try to give you some things you can actually Implement

instead of telling you create good stuff,

which is true. I'm going to tell you what you can do to prepare yourself.

So that what you create is inherently going to be good.

It doesn't take a mastermind to create good cause good content online.

It just doesn't all it takes is your own unique personality and try to be helpful.

Try to add some kind of value.

Now what I want to say add value that's another one of those things like weld,

of course, I want to be valuable to somebody I'll let me explain a little bit of what that means.

It doesn't just mean that you are breaking news

and that you're telling people something that they've never thought of before.

It's really rare that you're ever going to communicate with

thought that somebody else hasn't already.

Not that you're stealing that idea. It's just that there are so many people on this planet.

So many people that have already existed that have had really good ideas.

You're not the first person that's ever thought of your idea.

I guarantee it. So with that said,

how can you actually create good content?

If all the good ideas are quote unquote taken.

Well, it's not just about coming up with brand new ideas.

It's almost impossible. You can add value by being funny.

You can add value by being a little bit obnoxious of people are into that you

could add value by expanding on ideas that already exist

or yeah,

you can try to come up with new ideas and expand on those as well.

Definitely don't I'm not recommending against that it's just you're always going

to have some kind of idea that's similar out there already.

So instead try to find ways you can add your own personal LD to it.

That's the best way to go about it.

So that's number one for prepping yourself to create good stuff online.

Number two. You need to be building a skill every single day.

So if you want to write or blog

or Vlog about Instagram you had better be on Instagram every day commenting engaging liking

figuring out how stuff works trying to figure out the algorithm

as best as you can posting regularly and you'd better be growing a following yourself.

If you're trying to tell people how to grow a following and you're just doing an okay job at it.

It will have no impact. That's the same as selling a bad product.

That's like me trying to sell an apple that is clearly past its prime

and just you know coming up with marketing to say no,

it's great. But obviously, you know, it's a bad product.

It's not going to sell so that's how ultimately you have to have the

product to back up the content that you're creating

or it's Pointless,

and it's not as hard as you think to have that quality product just work at it every single day.

If you do something every day toward that over time not only

will you just get inherently better at it

because you're doing it in a pattern,

but you're also going to have a desire to learn more to do more in that sear

so that you'll build some momentum kind of a snowball effect on that

and then my final piece of advice would again just yes do seek out those technical things

as well the Well and vice

because that's ultimately if you're working with a consultant

or talking to somebody and trying to pick their brain if they're worth their salt in their subject.

They should be able to give you tactical advice.

Not just theoretical advice theoretical would be creating a Content tactical would be if you're

posting on LinkedIn try to break your sentences up into smaller sentences

so that they're easier to read that's just how people read now

or another tactical thing would be don't overload with hashtags

and tagging people try to keep Really relevant relevant

but maybe two to three hashtags is

okay because hashtags aren't quite as big a deal on LinkedIn as they are on Instagram.

Those things are Tech tactical Technical and practical you can actually Implement them yourself.

There's no way that you would be able to implement the advice to create great content

because you already know it and it's open-ended and doesn't mean anything.

It's meaningless. So the next time you hear somebody say create great content

or anything that's General like that add value things.

It's like that encourage them don'tdon't be a troll

but encourage them to start thinking deeper than that

because that's how ideas are going to spread

for you is by going deeper

and that again does not mean that you need to be the first to that idea

or even the best you just have to be willing to be available to talk about that idea.

That's the biggest key in content Creation in marketing pretty much in any skill is availability.

That's the best ability if you're not there.

Single day doing something in your subject.

You're already behind that's Point number one.

So if you want to get if you want to create quality content,

I'm making air quotes. Well start creating content

for yourself and you're going to start out being pretty bad at it.

If you're just starting at 0 be okay with that learn from it be proud of that

so that a year from now,

you can look back and say man. I was really bad.

I've learned so much and then share what you've learned in that Gap.

That is great stuff.

That's what should be shared not what you think other people want to hear.

You can't know what other people want to hear.

You can only create what you like tested over time and then re-evaluate.

That's the process. I hope that was helpful for you.

Next time. You hear create great content.

Just please go down that rabbit hole a little bit with that person

and expand their mind a little bit Let's Start Spreading this That depth is what really matters.

Hope you have a great day, and we'll see you soon.