Cat & Cloud x Valor Coffee: Burn Out, Human Dignity, Tacos & Dunking – 05/28/2024

Valor Coffee Podcast

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We credit a lot of our success to the Cat and Cloud Podcast, where we learned so many things about the industry, extraction, running a coffee business and more when we were just getting started. It was an honor for Ross to sit down and chat with Jared about all sorts of topics, including green sourcing and roasting, rest, tacos and more. Hope y'all enjoy!
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Listen to their podcast: https://catandcloud.com/pages/podcast
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Huge thanks to our partner Third Wave Water for sponsoring this episode! TWW enhances our brews by getting our water perfect for our coffee. Use code VALOR at checkout for 10% off your purchase! https://thirdwavewater.com
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00:00 Introduction
01:27 Our Love for tacos
05:19 Why we started our podcasts
14:08 How Cat & Cloud has evolved over time
26:35 Burnout and balance as an owner
38:55 What we do outside of work for our health
50:01 The myth of the 'big break': long-term commitment in business
58:12 Dignity in service: treat every customer the same
01:12:34 The importance of self-care and wellness
01:19:20 Green sourcing, roasting & day lots
01:25:30 Basketball & fitness
01:31:10 Conclusion