#36 - Unlocking E-Commerce Success with Jake Biondi: Mastering Social Media Strategies, TikTok Marketing, and the Amazon Brand Referral Bonus Program for 2024

Velocity Sellers Podcast

Ready to transform your e-commerce game in 2024? Join us as social media expert Jake Biondi reveals the secrets to leveraging platforms like Meta, Twitter, and TikTok to skyrocket your brand's visibility and drive unparalleled traffic. Drawing from his extensive experience with clients ranging from small e-commerce businesses to giants like the New York Times, Jake demystifies the Amazon Brand Referral Bonus program and outlines how external traffic can significantly boost your revenue.
Discover actionable strategies to master both organic and paid social media marketing on Facebook and Instagram. Jake emphasizes the power of consistent, diverse content creation—think videos, photos, and engaging copy—to build a robust organic presence. Learn how to harness customer referrals and your existing email lists to expand your social media following. On the paid front, grasp the benefits of broad targeting, advanced machine learning algorithms, and competitor research to refine your approach and dominate the ad auctions with high-quality, engaging content.
Finally, we dive deep into the nuances of digital advertising across different platforms. Compare the mature ad systems of Meta with the evolving, yet promising, capabilities of TikTok, especially for reaching younger audiences. Jake shares insights on measuring success using blended metrics across Shopify and Amazon sales and explains how a multimedia mix, including Amazon ads and Google Shopping, can capture diverse revenue opportunities. Get ready to understand the interconnected nature of platforms like Amazon and Facebook and use this knowledge to craft a holistic and effective social media strategy for your e-commerce brand.

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Chương

1. Maximizing Social Media for E-Commerce (00:00:00)

2. Strategies for Social Media Marketing (00:12:57)

3. Leveraging Social Media for E-Commerce (00:19:11)

4. Comparing Social Media Platforms for Branding (00:28:50)