Thumbnails Are Your Video's Cover Art

Video Marketing 2.0

The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to watch the video. However, deciding upon and creating good video thumbnails is usually an afterthought. It's important to create a strategy for using thumbnails that incorporates who the audience is and where they will be viewing the video. On this podcast, hosts Joel Goobich and Brendan Carty give a broad overview of the video thumbnail and provide some best practices for video thumbnail creation and strategy.