Juliana Kagwa on Marketing in the Digital Age

Viewpoints with Brenda

Juliana Kagwa is the Director of Corporate Relations at Uganda Breweries Limited, a subsidiary of Diageo in Uganda. Juliana has had quite the career, having risen through the ranks at Diageo, from a graduate trainee to her current role in management. She has over 15 years' experience in marketing, strategy and innovation in the fast moving consumer goods (FMCG) sector. More recently, Juliana has taken on the Public Policy and Regulatory Affairs function at Uganda Breweries Limited.
Juliana speaks about how a customer-centric approach has informed marketing strategies at Uganda Breweries Limited over the years, the evolution of marketing throughout her career, the role that the digital age has played in enhancing marketing strategies and the impact of the COVID-19 pandemic.
Juliana also speaks about her favourite campaigns and innovations; from the Smirnoff Nightlife Experience to Uganda Waragi Pineapple; and gives excellent career tips for people who would want to follow a similar career path.