E26: Why posting "high value" content doesn't work...

Visibility & Connection: Social Media Audience Building With Brandie Peters

After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online.
However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise.
In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free.
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