Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
Manage episode 431390337 series 2534823
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
My tools:
- Record: emilybinder.com/riverside
- Edit: emilybinder.com/descript
- Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
729 tập
Manage episode 431390337 series 2534823
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.
Watch this episode on YouTube.com/emilybinder.
The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.
Topics:
(0:34) Debunking CPG myths
(0:52) Truth about cereal, fasting, breakfast
(1:40) Shampoo and fabric softener myths
(1:51) 1999 Herbal Essences commercial (Donna)
(4:18) Truth about feminine care: toxic tampons. Flex Disc.
(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)
(5:43) Ethos, pathos, logos
(6:23) Buyer or customer (watch)
(8:47) Money disagreements cause divorce
(11:18) Bust your own myth
Links:
Buffalo Marketing: emilybinder.com/buffalo
James Sexton on SWU
My tools:
- Record: emilybinder.com/riverside
- Edit: emilybinder.com/descript
- Shop my gear: beetlemoment.com/gear
Hire me:
Speaking: emilybinder.com/speaking
Coaching: emilybinder.com/call
ThinkersOne: thinkersone.com/emilybinder
Connect:
This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates
Hosted on Acast. See acast.com/privacy for more information.
729 tập
Tüm bölümler
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.