Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

Voice Marketing with Emily Binder

Nội dung được cung cấp bởi Emily Binder. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Emily Binder hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

29d ago 6:46

MP3•Trang chủ episode

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.

Topics:

(00:00) Introduction to Purpose-Driven Marketing

(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement

-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes

-Impact on sales and cultural spotlight for Nike ($15 billion US market)

-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.

(3:30) Failure of Kendall Jenner Pepsi Ad

(05:12) Brands and Gender Activism

-Pinkwashing

-Importance of pay equity

(06:15) Environmental and social alignment (Meatless Mondays)

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