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SEO Forecasting Made Simple
Manage episode 514714124 series 2427082
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1699 tập
SEO Forecasting Made Simple
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 514714124 series 2427082
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1699 tập
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