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The evolving link between email marketing and search visibility
Manage episode 516690122 series 2427082
Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel performance measurement and strategic approaches for leveraging email engagement signals to enhance search authority in an AI-driven landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1700 tập
The evolving link between email marketing and search visibility
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 516690122 series 2427082
Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel performance measurement and strategic approaches for leveraging email engagement signals to enhance search authority in an AI-driven landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1700 tập
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