Content Marketing Made Easy. Interview With Publishing Veteran Alan Bechtold Warren Whitlock podcast

Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com Today we're talking about the buzz phrase "Content Marketing" Over the last 40 years, I've been creating content for radio, TV, newsletter, the Internet and now social media. Its format and creating methods have changed, but the basics of telling a story and engaging an audience remains the goal. No one knows this better than today's guest, Alan Bechtold. Alan has been making a living, and living his way, his whole life. He shares some of that, but most of the show is meant to explain how you can use the tools today to make your own content and share easily with your prospects, customers, audience and fans while postitioning yourself and your company/brand as the experts in your field. I know Alan will resonate with you as he does with me. Listen in on our conversation and connect with Alan Bechtold at emediamoguls.com

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Expert Advice to Get You on The Road to Recognition with Barry Feldman 37:00

cách đây 8 years trước37:00

37:00

THE WARREN WHITLOCK SHOW HAS MOVED to http://ochen.com/expert-advice-to-get-you-on-the-road-to-recognition-with-barry-feldman Join me on Ochen.com for new shows, prizes and lots of fun

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Get Picked: Tips, Tricks and Tools for Creating an Irresistible Speaker Proposal 22:00

cách đây 8 years trước22:00

22:00

When I saw that Aurora Gregory descibed herself as a lover of good cake, I have to find out more. And more that that, I learned that she has the reputation of getting people onstage. I know that makes a huge different for any author, thought leader and of course, speakers. Aurora Put it Well.. Public speaking is the fastest way to grow your career, build your business or move your message. Nothing beats networking from the stage where you are confirmed as an authority on your topic! But in order to speak, you have to get picked. Over 15 years of experience in writing speaker proposals for some of the biggest names in business went into this book. You’ll learn everything David, my co-author, and I have done to achieve a 60% proposal acceptance rate for our clients. Don’t struggle with speaker proposals. Learn what to do to land gigs where you speak in front an audience filled with potential customers.…

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Stop Boring Me! a Chat with Kathy Klotz-Guest about Marketing with Improv 35:00

cách đây 8 years trước35:00

35:00

About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”…

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The Experience when Business Meets Design 14:00

cách đây 9 years trước14:00

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Short but deep interview with Brian Solis, author of X: The Experience When Buiness Meets Design. Brian is a return guest and friend for many years. He has a cool job doing what I think about everyday.. helping businesses adapt to the changing world of technology and shifts in the way us human beings view the world and experience life. His day job is a Principal at Altimeter Group, a Silicon Valley research and advisory firm. We hear a lot of fads and buzz words about what makes a good business. Some of it from research and perspective from people like Brian Solis that gets misquote and sensationalized by pundits and media. I've learned to follow the hype back to the serious source.. often leading to insights that are missed by the masses and often that source is Brian Solis. Brian's new book is unlike his previous book. It's very much a book, not intended for a digital format and a departure from the text only format. We talked about why he did that, how it changed the experience of reading for me, and whether it's a trend. http://www.blogtalkradio.com/warren/2015/12/10/the-experience-when-business-meets-design You can read more about Brian Solis and his latest work at XtheBook.com.…

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Move From Me to We with Kare Anderson 21:00

cách đây 10 years trước21:00

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Kare Anderson is a speaker, coach, Forbes columnist and Emmy-winning former journalist for the Wall Street Journal and NBC. She has been a public speaker in 18 countries, speaker at TEDxBerkeley, and consultant to companies, sports teams, startups, government leaders and non-profits. Her ideas are cited in at least 18 books. She is the author of Getting What You Want, Walk Your Talk, Beauty Inside Out and Resolving Conflict Sooner. Follow Kare on Twitter @KareAnderson, on Facebook and LinkedIn, or at her blog Moving From Me to We.…

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Alisa Maclin on How Mobile Affects the Way we Work 27:00

cách đây 10 years trước27:00

27:00

Alisa Maclin, IBM VP of Marketing for IBM Mobile Enterprise, discusses how mobile will impact new ways of working, live at IBM InterConnect. Find out more at IBM.com/mobilefirst.

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Amber Armstrong on the Role of Social in Business 23:00

cách đây 10 years trước23:00

23:00

Amber Armstrong, IBM Director of Social Business Market Evangelism, discusses what role social plays in business, live at IBM InterConnect. Amber Armstrong is the IBM Director of Social Business Market Evangelism. She is a global marketing leader with rich expertise in marketing strategy, digital, global demand generation, social media, employee advocacy, campaign execution, business partner marketing, vendor management, and branding.…

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Rohit Bhargava Teaches Us to be Non-Obvious 33:00

cách đây 10 years trước33:00

33:00

Non-Obvious is the new book by Rohit Bhargava. It's the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career. What do Disney, Bollywood, and “The Batkid” teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being “imperfect” make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of “non-obvious” trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In today's show, find out why you should be non-obvious, how you can make an impact, and a lot more. Hardcover edition coming March 23.…

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Brian Fanzo and Bryan Kramer: Generations Work Best Together 30:00

cách đây 10 years trước30:00

30:00

Brian Fanzo and Bryan Kramer, digital strategists, discuss how different generations envision the future of work, live at IBM InterConnect. Brian Fanzo is a Change Evangelist, digital strategist, speaker and podcast host who is passionate about Technology, Social Business and Employee Advocacy. He is dedicated to leading change for the Millennial mindset and the Future of Work. Follow him on Twitter at @iSocialFanz. Bryan Kramer is the CEO of PureMatter, an award winning global digital agency based in Silicon Valley. He is also a social strategist, TED speaker and recent author of the acclaimed book Human to Human. Follow him on Twitter at @BryanKramer.…

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Discover a New Way to Work at IBM InterConnect 1:38:00

cách đây 10 years trước1:38:00

1:38:00

IBM is a world-class technology company, and we'll be sitting down with some of their movers and shakers at IBM InterConnect to find out how new developments and ways of thinking will affect how we work in the future. Join us as we talk with: Saurabh Calla, IBM product developer, on how Verse will create a new way to workBrian Fanzo and Bryan Kramer, digital strategists, on how different generations envision the future of workAmber Armstrong, IBM Director of Social Business Market Evangelism, on what role social plays in businessAlisa Maclin, IBM VP of Marketing for IBM Mobile Enterpriseon how mobile will impact new ways of working…

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Using the Buyer Legend Process to Connect With Buyers 27:00

cách đây 10 years trước27:00

27:00

Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?” What is the Buyer Legends Process? Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.…

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Take Your Social Media Beyond Good to Great 32:00

cách đây 10 years trước32:00

32:00

Today's show is brought to you by PUBL... Got a document? You can have a mobile app in minutes. Get your free trial today at PUBL.COM <-- opens in a new window so you can continue to enjoy the show Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype. Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.…

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Content Marketing Made Easy. Interview with Publishing Veteran Alan Bechtold 36:00

cách đây 10 years trước36:00

36:00

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Success is Easy When You Have Good Friends - Tim Fargo (@alphabetsuccess) 1:39:00

cách đây 10 years trước1:39:00

1:39:00

This episode brought to you by PUBL.COM PUBL is a new way to get all your documents to customers, prospects, employees and partners using your own mobile app. Click now to give it a try for free. All the links in this description have been set to open in a new window. You can see Publ while you continue to listen Tim Fargo is one of my most fascinating friends. Now living in Poland, Tim spends his days helping others learn from his success in business and life here in the US. He travels the world, and collects wisdom about simple things that will make you more successful. His best selling book, Alphabet Success is a compilation of the simple things that will make a big difference in your life. I've only known Tim as @AphabetSuccess on Twitter for a few months. During that time, he's introduced me to several great people, shared his wisdom and always uplifted my day. Join me as I get to know Tim better through a Google Hangout recorded for this show.…

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Networking is Not Working - and What Does Work 27:00

cách đây 11 years trước27:00

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Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com Derek Coburn is the Founder and CEO of cadre, an un-networking community in Washington, DC and Baltimore, MD, which currently supports over 100 CEOs and business leaders and has hosted numerous bestselling authors and important public figures. He began his career as a financial advisor in 1998 and built a thriving wealth management practice, mainly by outworking everyone else. When the economy took a turn for the worse, he had to devote more attention to his existing clients and had less time for "traditional networking". He began to experiment with his own ideas, which included creating an informal "un-networking" group consisting of his best clients and other top professionals. These techniques tripled his revenue -- in just 18 months -- and improved the quality of his business and life. Derek's passion for connecting remarkable professionals led him to start cadre, and now, to write his first book.…

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Content Marketing Made Easy. Interview with Publishing Veteran Alan Bechtold