The Art of the Customer Interview

We Do B2B

🔎 Keen to bring more customer insight into your decision making?
⚖️ Need to democratise discussions in the boardroom?
💡Or maybe you need to send the right signals to support your journey through the levels of seniority…

Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about the B2B Marketer’s superpower, nailing customer interviews.

Freyja reveals effective strategies for conducting powerful customer interviews that go beyond surface-level feedback.

· Learn how observing customer environments and engaging with various levels within a client’s organization can lead to richer, more actionable insights.

· Discover practical tips on building relationships with sales teams and maintaining client trust

· All while gathering comprehensive feedback that can transform product development and marketing strategies.

Freyja’s advice is not only practical but also rooted in a deep understanding of the nuances of B2B marketing. Freyja discusses the importance of curiosity, the art of asking meaningful questions, and how tools like the Strategy Canvas and Value Proposition Design Book can enhance your approach.

Building rapport, understanding interviewee contexts, and maintaining flexibility are crucial for gathering authentic feedback.

Join us as Freyja highlights how integrating these insights into your marketing work can foster a customer-centric approach and ensure alignment between sales and marketing teams. This episode is packed with actionable advice and resources to enhance your customer interview skills, gather meaningful feedback, and rally your organisation around a unified view of what matters to the customer.
...and in a real shake-up for the show, producer Louis hosts this episode – being in front of the camera rather than behind it.

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LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
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Let’s roll up our sleeves and take on tomorrow together.

Chương

1. The Art of the Customer Interview (00:00:00)

2. Exploring Customer Interviews in B2B Marketing (00:00:05)

3. Effective Customer Interview Strategies (00:07:33)

4. Maximizing Customer Interview Effectiveness (00:21:11)

5. Building Strong Customer Relationships (00:34:10)