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71: Build a Moat Using Content-Led PR with Hannah Smith
Manage episode 408920950 series 3264817
Nội dung được cung cấp bởi Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argument for “building a moat” and how to go about doing this to set your client or company apart from the competition.
In this episode, you'll learn…
Why many companies should not solely rely on asset-less PR
The benefits of hero (aka content-led) PR
What “building a moat” means and how to get started
Our guest:
Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years.
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