348 - How to Offer (and Sell) Conversion Rate Optimization with Leigh Scott

Web Design Business with Josh Hall

Clients don’t really want a pretty website…they want a 24/7 sales machine.
You work hard creating beautiful designs that are built solid and have intentional messaging and copy…but how do you know all that work is paying off for your client?
How do you measure results?
How do you keep your clients coming back for ongoing work over and over again?
Well, at the end of the day…one of the best ways is to offer some sort of CRO (Conversion Rate Optimization) as a service.
But I’m sure you have a lot of questions on how to do this practically and how to sell it to clients so I can’t think of anyone better to dig into this topic with than Leigh Scott, a conversion rate optimization specialist.
As the founder of zainatain.com, a design and conversion consulting company, this is her bread and butter.
We get into the weeds on this one including:

• Mapping out sales funnels for clients
• Micro goals vs macro goals
• Common CRO metrics
• Creating a CRO roadmap for clients
• Selling result-based CRO services

A big thanks to Leigh for opening up her playbook on this one!
If you want to learn more about CRO, she’s the next industry expert who’s doing a live training in my community Web Designer Pro! If you’re catching this the week it comes out, you can join Pro and watch her presentation live, otherwise when you join, the replay with all links and resources will be available for rewatch on-demand for you.
And be sure to check out the show notes for this page which has all the links and resources mentioned at joshhall.co/348
View all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcast
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Chương

1. Deep Dive Into Conversion Rate Optimization (00:00:00)

2. Maximizing Website Conversion for Business Goals (00:05:45)

3. Building Trust and Improving Relationships (00:21:03)

4. Creating a Growth-Oriented CRO Strategy (00:28:17)

5. Selling Results Through Data-Informed Decisions (00:42:01)

6. Selling Results Without Guarantees (00:54:06)

7. Mastering Conversion Rate Optimization for Profits (01:06:59)