Dora Trostanetsky - Data for Growth Marketing (#26)

WHAT the Data?!

• Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.
• It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.
• iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.
• Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.
• Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.