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Bringing early stage startups to life: Go-to-market and telling founder stories with Austin Gunter
Manage episode 289951328 series 2890173
Nội dung được cung cấp bởi Rich Gall & Jennifer Riggins, Rich Gall, and Jennifer Riggins. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rich Gall & Jennifer Riggins, Rich Gall, and Jennifer Riggins hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Jennifer Riggins (@jkriggins) and Rich Gall (@richggall) talk to Austin Gunter, Director of Marketing at Shoreline, an automation tool for cloud operations teams, about marketing early stage startups and building a go-to-market plan.
Austin talks about his (perhaps accidental) niche as 'the first marketer in the door' at a number of DevOps startups, including Gremlin, and explains how he goes about immersing himself in a new company. He also discusses the importance of understanding customer pain by looking closely at their jobs-to-be-done when preparing to go to market.
Listen as well for Austin's thoughts on the DevOps and cloud space, an insight into Shoreline and why Austin was so eager to work there, and a little bit about Austin's book, The Liberal Arts Techie.
- Follow Austin on Twitter: @austingunter
- Read Austin's book: The Liberal Arts Techie: How To Break Into Your First Startup Job
- Learn more about Shoreline: shoreline.io/
Listen to earlier episodes and learn more about the podcast by visiting talkabouttechpodcast.com.
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