Reimagining Customer Value: CoreMedia's AI Innovations and Market Expansion

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Unlock the secrets behind AI's power to revolutionize customer experiences! Soren from CoreMedia joins us to explore how AI is transforming content generation and enhancing customer relevance across global brands. Hear firsthand about Telecom Italia's incredible success in Brazil, where AI-driven personalization led to a significant boost in customer conversion rates. Moreover, Soren emphasizes the importance of blending AI capabilities with human touch for superior, impactful results.
Curious about how cross-functional teams can supercharge brand growth? The meteoric rise of Hoka offers valuable lessons. Discover the pivotal role of breaking down silos and fostering rapid collaboration for more efficient outcomes. We'll also tackle the challenges marketing teams face in maintaining campaign consistency, particularly in multilingual and multicultural content. Learn from leading companies like Farfetch as they navigate these complexities with tailored content strategies designed for diverse markets.
Finally, we delve into strategies to maximize customer lifetime value through personalized interactions and headless front-end technology. As industries such as finance, travel, and telecommunications experience renewed investment, we'll showcase Finnair’s seamless customer experience as a shining example. Additionally, we’ll reveal strategies for utility companies to expand services and boost retention. Stay tuned for exciting upcoming events, including a show in Porto and a visit to John Deere in the US, and gain intriguing insights into the differences between US and European election processes.

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Chương

1. Reimagining Customer Value: CoreMedia's AI Innovations and Market Expansion (00:00:00)

2. AI and Personalized Customer Experiences (00:00:02)

3. Transforming Customer Experiences Through Collaboration (00:13:30)

4. Business Growth and Future Plans (00:24:07)

5. Global Perspectives on US Elections (00:30:08)