Moneyball, Soccer, and the Gap Between Analytics and the Real World

What's Your Problem?

Sarah Rudd is the co-founder and CEO of the soccer analytics company src | ftbl (It’s pronounced “Source Football.”) Sarah’s problem is this: How do you model a sport as fluid and complex as soccer and translate the analytical insights from the model into meaningful changes on the pitch?

This is the third and final episode of our series about people who are working at the frontiers of technology to help elite athletes perform better.

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