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Nội dung được cung cấp bởi Tim Rowe. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tim Rowe hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

24:07
 
Chia sẻ
 

Manage episode 447367202 series 3407000
Nội dung được cung cấp bởi Tim Rowe. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tim Rowe hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?
SellMoreDOOH.com

Summary
In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news.
Takeaways

  • Generative AI can create commercials in seconds.
  • The platform supports multiple languages and dialects.
  • Advertisers can launch campaigns on major streaming platforms.
  • The ease of use has led to concerns about credibility.
  • Full funnel measurement is crucial for advertisers.
  • The future of advertising will heavily involve AI technology.
  • Challenges include getting advertisers comfortable with AI.
  • The platform aims to democratize CTV advertising.
  • Upcoming versions of the platform will enhance creative capabilities.

Try Streamr AI 2.0 Here: https://streamr.ai/pro/
Chapters

  • 00:00 Introduction to Streamr AI and Live Demo
  • 02:46 The Evolution of Advertising with Gen AI
  • 05:59 Challenges and Solutions in CTV Advertising
  • 08:57 The Future of Gen AI in Advertising
  • 11:57 Building a Marketplace for CTV Advertising
  • 15:01 The Impact of AI on Advertising

News We Discussed

IAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formats


https://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formats

Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV


https://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/
Connect & Learn More
Connect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/
Checkout Streamr.ai: https://streamr.ai/
A bit about FAST Channels (As discussed in today's podcast)

According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format:

  • Definition: FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content.
  • Content: FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels.
  • Access: FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices.
  • Monetization: FAST channels are monetized by inserting ads into the programming.
  • Viewing experience: FAST channels offer a "leaned-back" viewing experi

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

  continue reading

198 tập

Artwork
iconChia sẻ
 
Manage episode 447367202 series 3407000
Nội dung được cung cấp bởi Tim Rowe. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tim Rowe hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?
SellMoreDOOH.com

Summary
In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news.
Takeaways

  • Generative AI can create commercials in seconds.
  • The platform supports multiple languages and dialects.
  • Advertisers can launch campaigns on major streaming platforms.
  • The ease of use has led to concerns about credibility.
  • Full funnel measurement is crucial for advertisers.
  • The future of advertising will heavily involve AI technology.
  • Challenges include getting advertisers comfortable with AI.
  • The platform aims to democratize CTV advertising.
  • Upcoming versions of the platform will enhance creative capabilities.

Try Streamr AI 2.0 Here: https://streamr.ai/pro/
Chapters

  • 00:00 Introduction to Streamr AI and Live Demo
  • 02:46 The Evolution of Advertising with Gen AI
  • 05:59 Challenges and Solutions in CTV Advertising
  • 08:57 The Future of Gen AI in Advertising
  • 11:57 Building a Marketplace for CTV Advertising
  • 15:01 The Impact of AI on Advertising

News We Discussed

IAB Tech Lab introduces Ad Format Idol initiative to standardize CTV ad formats


https://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formats

Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV


https://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/
Connect & Learn More
Connect with Jonathan Moffie on LinkedIn: https://www.linkedin.com/in/jonathanmoffie/
Checkout Streamr.ai: https://streamr.ai/
A bit about FAST Channels (As discussed in today's podcast)

According to the IAB, FAST channels are free, ad-supported streaming TV channels that offer scheduled content in a linear format:

  • Definition: FAST stands for "Free Ad-supported Streaming TV". FAST channels are similar to broadcast TV networks and offer scheduled content.
  • Content: FAST channels offer a variety of content, including live TV, on-demand content, and genre-focused channels.
  • Access: FAST channels are available on smart TVs, mobile apps, tablets, and other internet-enabled devices. Some services are tied to specific brands, such as Samsung TV Plus on Samsung devices.
  • Monetization: FAST channels are monetized by inserting ads into the programming.
  • Viewing experience: FAST channels offer a "leaned-back" viewing experi

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

  continue reading

198 tập

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