Prof Rachel Jafta – Stellenbosch University – Director at Naspers – People Economics

Womanity - Women in Unity

This week on Womanity – Women in Unity, Dr. Amaleya Goneos-Malka speaks with Professor Rachel Jafta, a Professor of Economics at Stellenbosch University and Director at Naspers / Prosus.

Professor Jafta believes economics is fundamentally about people. Her diverse research covers topics like International Trade, Industrial Organisation, Technological Change, R&D, Affirmative Action, and Black Economic Empowerment.

In this insightful conversation, she emphasizes how a nation’s wellbeing hinges on the participation of its entire population in the economy, highlighting the detrimental effects of excluding women. She also sheds light on the opportunities brought by digitalisation, which could unlock global markets for female entrepreneurs, and the potential of a single African market to expand opportunities for women. She notes the work that Naspers Labs does to equip youth with digital skills training to access the digital economy, not just as job seekers but as entrepreneurs.

Professor Jafta also explores the key barriers women face: access to markets, finance, networks, and knowledge. She shares an example from India, where individuals without collateral use track records in place of credit profiles, illustrating innovative ways to address financial access issues.

Reflecting on her own journey, Prof. Jafta recalls how education was a priority in her family, even though her parents didn’t attend school, they ensured that their six children were educated. Prof Jafta had supportive teachers and one of them thought she should enroll for a university degree, at a time when it was not the norm for girls to go to university. After graduating she wanted to go to Mexico but was unable to, due to Apartheid travel restrictions, and so, at the tender of age of 23, she applied to be a junior lecturer at the University of Venda but instead ended up pioneering the formation of its economics department. Reflecting on this experience she views it as a valuable opportunity for leadership and institutional legacy building.

Her parting advice? “Never underestimate your potential, be kind to yourself, and don’t hesitate to ask for help—because if you don’t ask, the answer will always be no!”

Tune in for more on this inspiring episode!

#WomenInLeadership #Economics #GenderEquality #Empowerment #DigitalEconomy #WomenInTrade #Womanity