How Somia Farid Silber is Transforming Edible Brands as its New CEO

Women In Retail Talks

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Somia Farid Silber, CEO of Edible Brands, a family of consumer and service brands including its flagship brand Edible, formerly Edible Arrangements, the world's largest franchisor of stores offering fresh fruit snacks, dipped treats, and fruit arrangements. Listen in as Farid Silber discusses her recent promotion to chief executive and her career journey, the evolution of Edible Brands to its current personalization model, using social media and influencer marketing to appeal to younger generations, and more.