People-First Leadership and Flexible Working with Victoria Usher

Women Lead

In this first episode of Season 3 of the Women Lead podcast, Victoria Usher, the CEO and founder of GingerMay, shares her inspiring journey from the corporate world to establishing her own successful business.
Victoria opens up about the motivations behind her bold decision to start GingerMay and the challenges she faced as a working parent. She highlights the importance of flexible working arrangements, especially in light of recent changes in UK legislation, and how these changes are making it easier for businesses to support their employees.

She delves into the importance of creating a supportive and open work culture at GingerMay. She passionately speaks about the need for employees to feel comfortable voicing their concerns and the crucial role that senior managers play in providing the necessary support. Victoria also sheds light on the issue of burnout in the fast-paced PR and advertising industry, sharing her thoughts on setting boundaries, recognizing when normal job stress turns into anxiety, and how GingerMay's people-first approach has been key to their high retention rate.

As the conversation unfolds, Victoria touches on the challenges and rewards of managing intergenerational teams, particularly the unique dynamics of working with Gen Z employees. She also shares Ginger May’s dedication to sustainability and its commitment to becoming a certified B Corp, reflecting the company’s broader mission to make a positive impact. Victoria’s insights offer valuable lessons on leadership, workplace culture, and the future of business.

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European Business Review “Know Your Worth: The Challenges of Working Moms”
Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
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