How to Run a Business With Passion and Purpose | Ethleen Sawyerr

Women Thriving in Business

Being an entrepreneur requires a significant amount of perseverance and effort. Business ownership requires creativity, a growth mindset, and a commitment to continuing to offer the most advantageous solutions to clients or customers. Thriving in business involves more than just running a company; it's a way of life.

Achieving business success also requires motivation, commitment, and a solid support system that will encourage and support you in working hard toward your goals. Most successful entrepreneurs can point to someone who inspired them to follow their dreams or passions.

In this episode, we are joined by Ethleen Sawyerr, founder of Speak Write Play. For more than ten years, she has been teaching editing, reading, speaking, and writing skills to individuals and groups worldwide.

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We discuss what inspired her to choose entrepreneurship, the importance of identifying your target market from the very beginning, and why you shouldn't be afraid to raise your rates. Ethleen also shares some of the biggest lessons she learned throughout her journey, as well as the things you should avoid when growing your business.

Entrepreneurs create their businesses in order to earn a living, but being able to help others and give something meaningful back to the community is what will really propel your business forward.

Listen to Episode 604 to learn more!
Other Resources Mentioned:

• Creating a World Without Poverty by Muhammad Yunus
• Speak Write Play Website

Thriving Points:

• It's important that you really do have your target client or customer in mind because then that really takes out a lot of wasted energy from trying to sell to everybody. -Ethleen Sawyerr
• I had to really remind myself like, Yes, I enjoy doing this. I love teaching. I love helping people progress in life. But it's a business. -Ethleen Sawyerr
• My desire will always be to work with people who find themselves in countries that are not their homes. -Ethleen Sawyerr
• Entrepreneurship is sexy. It sounds great, but a lot of people don't understand how much hard work goes into it. -Nikki Rogers

About the Show:

Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success. This weekly show provides interviews with business leaders who have built, grown, and are thriving in business. Nikki A. Rogers, host of the show, also discusses achievements, lessons learned, and advice for aspiring business owners to develop the mindset, strategies, and connections necessary to thrive in business. Whether you are just starting or you have been in business for decades, WTiB offers inspiration, strategies, and resources to help you THRIVE in business.

Connect with Nikki:

• LinkedIn
• Instagram
• Youtube

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