Daisy Expósito-Ulla, CEO, d exposito & partners

WomenHeard

"Every day is an opportunity to learn something, to challenge yourself. It doesn't end - especially in a business like ours". In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Daisy Expósito-Ulla, 2018 inductee of the Advertising Hall of Fame by the American Advertising Federation (AAF) and CEO of d exposito & partners. A former Matrix Awards winner, she supports several scholarships including NYWICI's The Esperanza.

Daisy's strategic approach has reshaped the advertising industry - helping clients engage today's multicultural consumers and diverse segments of Hispanics and Latinos. Some of Daisy's current clients include the Smithsonian Institute, McDonald’s, Nielsen, and the U.S. Food & Drug Administration. Prior to founding d expósito & Partners, she was Chairman/CEO of Young & Rubicam/WPP’s The BravoGroup.

In 1964, Daisy immigrated with her family to the US as a political refugee from Cuba. To acclimate to American culture, her "window to the world" was television. "Realidades" was the first bilingual program she saw; she was so inspired that she followed the credits at the end of the show and found the producers' office to (successfully!) land a job. Since then, she's put to work her expansive knowledge of communities of color in media and advertising, setting her on a fascinating leadership trajectory. Listen to this episode for how to educate your audience and why Daisy believes advertising is "not just about language - it's about culture."