The Next Big Thing? Yu(gen) bet! My interview with Lee Guzofski, Founder & CEO of NYC based G2G Enterprises, Inc., and visionary behind YUGEN.

WYFT or What’s Your Focus Today!

I invite you to listen carefully to my conversation with Lee #WYFT, when I caught up with him most recently in NYC, where we discuss where he is with his vision of and for the world IRL, and how he foresees Yugen changing the landscape - forever, and for the better. Something that is urgently needed, and will have nothing else to compare it with. People … places … experiences … Yugen, it's time to tell YOUR story. It is now more than 5 years ago when I met Lee Guzofski, Founder & CEO of G2G Enterprises, a transformative company that is in the process of creating the next big thing. I met Lee at an after-party in NYC - he looked lost and miscast, so did I. And so we ended up talking. I am an early investor, and yes, too familiar with the concept of "staying power". However, we're coming close to that moment, otherwise called "aha", whereby everything will fall into place. Whereby nothing will ever be the same. Remember Second Life? "Second Life was well-known for its bustling in-game economy built on its Linden currency that still manages to drive a staggering $700 million in peer-to-peer transactions annually, according to Rosedale." In many people's mind, and in my book, something interesting but with not enough staying power. And then came Pokemon Go! in July 2016, and the world got a bit more interesting overnight. As highlighted in the latest comments at BusinessOfApps: "Pokémon Go is an augmented reality game tied in to Nintendo's best-selling Pokémon game and film/television empire. Gameplay sees users encountering the eponymous creatures in real-world settings, utilising mobile devices' GPS. Pokémon Go users can catch and train the Pokémon, then battle against other users (a relatively recent feature), mimicking the gameplay of the videogame series. It utilises the freemium mode that seems to be de rigueur for viral games…and go viral Pokémon Go certainly did!" Did it work well? With a highest ever first month revenue number of $207M, a daily revenue of $200,000 still today, and a combined $2.5B revenue number since launch, we can talk about a category killer indeed. And still, a lot of people will tell you, it's a loser - it's a boring game. And what came after that? Nothing. Until … this came out a few weeks ago. "The mirrorworld doesn’t yet fully exist, but it is coming. Someday soon, every place and thing in the real world — every street, lamppost, building, and room — will have its full-size digital twin in the mirrorworld. For now, only tiny patches of the mirrorworld are visible through AR headsets. Piece by piece, these virtual fragments are being stitched together to form a shared, persistent place that will parallel the real world. The author Jorge Luis Borges imagined a map exactly the same size as the territory it represented. “In time,” Borges wrote, “the Cartographers Guilds struck a Map of the Empire whose size was that of the Empire, and which coincided point for point with it.” We are now building such a 1:1 map of almost unimaginable scope, and this world will become the next great digital platform." Listen carefully to my conversation with Lee #WYFT, when I caught up with him most recently in NYC, where we discuss where he is with his vision of and for the world IRL, and how he foresees Yugen changing the landscape — forever, and for the better. --- Support this podcast: https://podcasters.spotify.com/pod/show/WYFT/support