‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13

You, Me & CPG by Haines McGregor

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.
It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila.
The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’...
This episode covers

• Influencer marketing in the tequila space, and Jack’s dream celeb ambassador
• El Rayo’s focus on mixing as a differentiator
• How the brand grew from Jack and his Co-Founder’s humble beginnings as tequila lovers
• Jack’s respect for failure, and the value in it
• Managing the dynamic of childhood friendship with his Co-Founder

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/
El Rayo Tequila: https://elrayotequila.com/
https://www.linkedin.com/company/el-rayo-tequila/

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/